![]() ![]() “Made to Stick” helps us design our communication so that our ideas can circulate as effectively as these fictitious stories. Good ideas often have a hard time succeeding in the world, while urban legends and conspiracy theories keep circulating with no evidence to support them. That your ideas are presented in a way so they will change your audience’s opinion or behaviour. The book has the subtitle “Why Some Ideas Survive and Others Die” and in its essence, it is a guide on how to design your communication in a way that will make your ideas stick.īy “Stick” they mean that your ideas are understood, remembered and have a lasting impact. Instead, I decided to make “Made to Stick” the next video for BigIdeasGrowingMinds! I decided to not be too hard on authors Dan & Chip Heath since it would be too much to ask from my brain if I expected it to remember the details from the many books, I have read during my years as a leadership development specialist. The only problem was that I knew that I had read the book and enjoyed it very much, but I couldn’t remember what it was all about! A bit ironic since the very purpose of the book is to make your ideas stick! ![]() “Made to Stick” is a wonderful book and in its essence a guide on how to design your communication in a way that will make your ideas stick. ![]()
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